FICTIONAL PROJECT
Mission: Update Teaterbiografen’s brand identity and website
Teaterbiografen’s current website is lacking a clear identity and target group. With this redesign we choose to focus on youths as the primary customer.
As part of User Analyses, quantitative questionnaires were carried out, the results indicating that most people are choosing to attend movie theatres for reasons such as a wide variety of snacks available, feeling of luxuriousness and a special outing, instead of simply watching a movie at home.
Wireframes
Typography
Colours
Result
When looking for information on current movies the user will be directed to watch the trailer and purchase tickets. It is clear how to navigate to the next step.
During the purchase the user will be prompted to add features which are available for a small fee.
The customer is kept updated about upcoming movies.
To give the user a sense of being a part of the movie theatre rather than just a customer, they are able to participate in the decision making of upcoming movies, by voting for movies of interest.
Casefilm
Team
Amanda Bladh, Emelie Dahlqvist, Rebecca Möller and Renata Sahlin.
My role
Project Leader, User Analyses, Wireframes, User Testing, Visual Identity, and Interface Design
Time Frame
4 weeks, spring 2020